Mass Fundraising What is Mass Fundraising? Mass fundraising is the process of raising numerous, relatively small donations from lots of people which together add up to a worthwhile total figure.  The ideal scenario is to encourage donors to give regularly, perhaps through a monthly, quarterly or annual Standing Orders or Direct Debits. How does mass fundraising fit in within a fundraising campaign? When embarking on a fundraising campaign, development offices will often create a campaign pyramid.  At the top of the pyramid you have your major donors, where a few people will be asked to make some very large gifts.  Underneath them you have a slightly larger number of mid-level donors, and at the base of the pyramid is where mass fundraising fits in.  Lots of people giving lots of relatively small gifts.  What methods are using for Mass Fundraising? There are numerous ways to solicit gifts, but some of the most common methods include: o Direct Mail (or email) o Telephone Fundraising (telethons) o Fundraising Events (raffles, auctions etc) o Online Giving Major Donors Mid-Level Donors Mass Donors FIND DEVELOPMENT JOBS!   Whether you’re looking to start a career in development or are already an experienced practitioner, you can find vacancies today! FURTHER RESOURCES ON FUNDRAISING AND ALUMNI RELATIONS   We’ve listed some of the best books and resources available to help you become an outstanding development professional. See recommended Development reading © Orier Digital Limited 2012