© Orier Digital Limited 2012 Annual Fund What is an Annual Fund? Development offices often differentiate between two different vehicles for fundraising: 1) the Annual Fund which (as its name suggests) raises money for short term needs and ongoing running costs, and 2) major campaigns, which raise money for a substantial project or projects.  What kinds of short-term projects would an Annual Fund support? Schools and universities may hold annual funds to help purchase equipment or fund ongoing bursary provision.  Examples might include buying a piano, IT or sports equipment. Who do you ask to support an Annual Fund? Each institution differs in the way it approaches fundraising, but typically, the Annual Fund is used to solicit lots of small donations and encourage regular giving.  Some development offices will deliberately leave out any PMDs from the solicitation list.  Others argue that if a PMD responds to an Annual Fund ask, that is a positive indication that they support your institution and simply makes it easier to ask for bigger gift later.  You'll need to decide what works best for you. How do you raise money for an annual fund? Annual Funds tend to focus on relatively modest gifts and regular giving.  See our advice guides on fundraising through direct mail, telethons and online giving FIND DEVELOPMENT JOBS!   Whether you’re looking to start a career in development or are already an experienced practitioner, you can find vacancies today!